The skill of Marketing

What is Marketing?

It is a skill as old as civilization. It’s the skill that creates illusions, rules their perceptions, and explores the parts of their brain that they don’t know exists.

The article is going to cover all the information you need to get Rich and Famous and to make your money work for you rather than you working for it.

All the major industries in the world are the ones who have done great marketing. We are surrounded by marketing more than we know.

The smartphone you have every time you unlock, it unlocks a new world for marketing. For example the notifications you see from an app. They could show you the whole thing in the notification but, no, they tease you, alluring you to open the app and interact with it.

Fun Activity: Keep your phone near you in a state you usually keep your phone in i,e. switched on and data on. Now, speak about purchasing a product anything you want be it a shoe, a dress, a phone, anything. After a few minutes check your social media, suddenly the ads related to that product started popping up?

Now, you know how digital marketing has stealthy integrated itself into our daily lives so much that we don’t even realize that we are exposed to it.

Marketing is knowing what your consumer requires even before they know it , communicate it, and deliver it to them to gain the state of customer delight i,e a stage where you have surpassed the customer’s expectations.

How is it going to make me rich? 😟

Wealth Multiplier:

So, what is it, and why you should be reading it?

This is a wealth multiplier. A foolproof way of making you rich.

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Image from digitaldeepak

n=Niche:

Your success and wealth depend on the niche you select. Do not be no.1 be the only one. Do not get into a niche that is saturated or overcrowded.

C=Content:

Create useful content that attracts people from your niche. If the competition is high in your niche then be sure to communicate your unique angle to the audience.

A=Attention:

Drive attention (traffic) to your content using SEO, Social Media accounts, etc.

T=Trust:

Send mailers that are personalized, try to connect with your audience on a personal level with tripwires, marketing automation, and retargeting.

T=Transaction:

Convert your leads to customers and let natural sales happen i,e. a state in which you stop trying to gather leads, you have your target audience and they trust you. sales happen naturally you don’t push your product or service.

Now that you are rich let’s get you some fame 😉

Basics of Digital Marketing

 Be a brand

Even individuals need to develop a brand for themselves….whatever you field of expertise,you can take steps to make people think of YOU when they think of your field. — Accelepoint Webzine.

Think of Apple you will end up thinking about Steve Jobs. Think of Facebook you will think of Mark Zuckerberg.

Personal branding is the art of connecting yourself to the product that you establish a sense of authority and trust for yourself and the brand. People want to hear from people and not from brands they connect with human faces more than they ever could to a logo.

Personal Branding

Remember, the best known will always beat the best. If you are the best in the field but nobody knows about you, there is a huge chance you are going to end up in oblivion.

Now that you have money and fame. It’s time to take it all to the next level so that you could enjoy while your money works for you

Knowing your marketing options

Digital marketing is the term so overused that it has lost its true essence. It has merely reduced to the ads that pop-up while you are enjoying your videos or browsing through social media. It has become synonymous with irritation.

But, the true power of digital marketing is yet to unveil itself and is almost ready to take the world by storm. It is one of the most disruptive ways of marketing still brewing.

So, how exactly does Digital marketing differ from traditional marketing:

Traditional Marketing

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Digital Marketing Pros and Cons

Image from 99designs.com

The most common mistake people do while doing digital marketing is that they just focus on one or two channels of marketing. It filters out a lot of potential customers or dilutes your message till it reaches your target audience. So, what to do instead?

The concept is called Integrated Digital Marketing. The paid advertising sets the momentum for the whole marketing campaign. Use social media to attract people to your business and E-mail marketing builds trust and authenticity in your customer’s brain. The whole process would ensure that people are not annoyed by your brand but, you are registering yourself on a deeper level in their brain, and when needed sales will happen naturally without much of a push.

What to choose for your business?

The best marketing strategy is the one that uses a mix of both strategies. Use the pros of traditional marketing and digital marketing. It depends on your target audience and budget.

Ask attention and not money-DigitalDeepak

Traditional Marketing is preferred by Baby Boomers and GenX or people who own a television and like to purchase magazines and newspapers. Digital marketing is more appealing to GenZ. But, now the time is changing and people of all age groups are getting used to social media and other digital marketing platforms.

A marketer should be able to join conversation in people’s head.

So, to conclude if you know marketing there is no power that can stop you from getting rich and famous. If you can sell things and ideas to people you will survive the worst of economic depressions.

Important things to keep in mind:

1. Know your product

2. Know your niche

3. Know your audience

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